An Open Letter To My Readers

Apr 27

An Open Letter To My Readers

Dear Readers Of Perform Destiny,

How are you?

It’s been too long.

I want to let you know something.

Everything evolves.

That’s just a part of life.

I’m not the same dude I was 6 months ago.

You shouldn’t be either.

For real. If you recognize yourself from 6 months ago you need to start growing more.

But that’s not what I’m here to talk about.

As you can probably see, I haven’t been blogging very much ever since I moved to Thailand.

This place has stretched me by leaps and bounds and it’s been hard to piece it into words.

Moving halfway around the world to a 3rd world country has been the hardest thing I’ve ever done. But it’s also the best thing I’ve ever done.

One moment struck me before I left for Thailand and I’ve been keeping it a secret from you all.

But it’s time I let you know.

Blogging isn’t that fun anymore.

In fact, it’s been a chore.

Over time, I got too caught up with numbers, statistics and other bullshit.

I sacrificed my integrity for email subscribers and that’s not cool.

I even branded this blog in a manner that isn’t totally congruent with my identity and that sucks the most.

If you met me in person, you’d know I’m not so in your face. I’m fairly relaxed.

Sure that fiery spirit is always within. But it doesn’t need to be pushed out into the world in such an aggressive manner.

I’m not the same dude I was when I re-branded this blog in June of 2013.

That man was young and hungry to prove he could hang with the big boys of entrepreneurship.

And now I’ve done that. I’m one of “them.”

It definitely has it’s perks but it’s not all that.

I don’t want to be measured by my email subscribers, branding or guest posting strategy.

I want to be measured by my character and actions.

So I won’t be blogging as much. In fact I have no idea when I’ll write another post.

One thing you can look out for is another website.

One that suits my own personality better. One that is me.

But again – I have no idea when that’s coming.

All I’m going to do now is change people’s lives through coaching, eat clean, exercise, and hang out with amazing people. That feels true to me.

So now that I got that off my chest. What are you withholding?

What do you want to tell me?

Because even though I’m not writing as much, I’ve still got your back.

Until next time, I love you.



Photo Credit: Palo 


  1. THANK FUCK this wasn’t another ‘I’m saying goodbye to blogging’ post. Phew! Now that that’s said ….

    A move to a new continent is always going to bring about huge change, and the change to your business over the last year or so has been very visible (even though your website hasn’t changed – the words have).

    SO excited about where you take things.

    What am I withholding? Something massively awesome that I’ll be sharing with you on Thursday, Kevin ! My audience get a sneak peak in a few hours !


    • Kevin Cole /

      Hey Raz,

      I totally feel you. The goodbye to blogging posts are overdone

      This is more like a “I’ll see you around” type post. :)

      SOOO excited for what you’ve got in store.

      • looking forward to seeing what’s coming next.

        you look like you’re having the time of your life in Thailand!! i have a strong hunch we are going to be seeing video blogging??

        • Kevin Cole /

          Thanks buddy. And video blogging is a strong possibility :)

  2. Hi Kevin! I’m so happy you’re enjoying your life. I never had the know-how to check my numbers, so I didn’t go through what you did. Even so, I ended up wanting to live life more than write about it. If you come back with a new website, that is great. If not, fine too. We’ve enjoyed this one and all that you offered here!

    Have fun and keep living life! Best to you!

    • Kevin Cole /

      Hey Tammy,

      I love what you said about living life more than writing about it. I feel the same way.

      Lives aren’t forged on paper. They’re forged in the trenches.

      Thanks for your kind words :)

  3. You are clearly a brave guy and you don’t have to kill this blog to prove that. I hope you can find a way to keep it going. Whatever you do good luck mate.

    • Kevin Cole /

      Thanks TC.

      Killing this blog isn’t like going out on my sword. At least that wasn’t my intention.

      It’s more about doing things that I like doing.

      The kind words are much appreciated though man.

  4. There’s definitely no reason just to blog for blogging’s sake.

    When you have something valuable and important to say and offer, that’s when you should do it.

    If this hiatus from some self-imposed “schedule” of blog writing means you get down to work on building an even more epic lifestyle and (perhaps) better iteration of your online presence and what you’re creating, then I say…



  5. Tom /

    Just yesterday I spent ten minutes laughing to myself at just how stupid and moulded by shaped by social conditioning I was two years ago.

    I don’t think there’s any better feeling than looking back on where you were six months ago and seeing how far your life and character have come.

    Looking forward to seeing what you have in store

    • Kevin Cole /

      Hey Tom,

      Crazy what can change in two years time…just imagine another two years from now!

      Thanks for the kind words dude.

  6. Torie /

    I just found this website. I like it. You are young. Searching. I have way too much stuff again. I have to get clear. I will donate. That takes time. I will try it. Somehow. Thanks

  7. Looking forward to some announcements here on what big, bad, impactful project you’re cooking up next.

    Shout out from Colombia!

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