On Growing Pains, Evolution & Starting Before Your Ready

Nov 11

On Growing Pains, Evolution & Starting Before Your Ready

Right now I’m going through some legitimate growing pains in my business.

My work continues to evolve as I evolve.

Some people start this journey and know exactly what they want to do.

But like many others, I didn’t have a clue where to start.

All I had was disinterest.

Disinterest for the nine to five.

Disinterest for traditional education.

When I stripped those away from my life I had nothing left.

The nice, neat box my life fit into was gone.

My identity was naked. I lost some confidence.

But through it all I knew there was only one thing I could do…

Take Action

Nothing else would help me figure this out.

It’s tough to find what you’re passionate about when you’re not actively pursuing it.

So over the past 16 months that’s what I have done.

I’ve done almost everything on the internet.

Affiliate marketing, blogging, SEO, copywriting, SEO writing, e-commerce, coaching, etc.

I’ve had some success and I’ve had some failures.

I’ve had meth-like highs and I’ve had meth-like lows.

My life has been a whirlwind since I began.

But I can’t think of any other way I’d rather spend it.

I understand the traditional path isn’t for me.

But there are also one-million non-traditional paths to go down.

You can choose which ever one you like.

So as my life continues to evolve and my answers become more clear, I’ve found myself growing tired.

I’ve found myself less enthusiastic.

And sometimes I find myself dreading Monday’s again.

My business is evolving and those shitty feelings are a natural side effect.

They’re a signal that adjustments need to made and life is about to get even more awesome.

Time to take action and level up.

New Plan

My game plan is to go towards the things that make me happy. It’s a fairly simple concept.

I just ask myself: What activities do I do that uplift me when I’m done?

I can think of two major things.

1) Calls with world-changers.

This is awesome. Every week I schedule calls with people who are doing incredible things.

They are coaches, entrepreneurs, bloggers, programmers, designers, writers, etc.

We jam for an hour or so about life, business, and whatever else comes up.

Two weeks ago I wrote this…

“I’ve always enjoyed Joe Rogan’s podcast because it’s long form conversation with no agenda. Forget bullshit Q & A. Just get some interesting people together and record it.”

Now it’s time to act on this.

I’m creating a show called The Transparency Chronicles: Stories From The Trenches.

It will be long-form video conversation between myself and other world-changers. Get ready for this.

2) Coaching

Coaching is fun as hell. I’m going further down this rabbit hole and serving people at a deeper level.

Business coaching just scratches the surface of what I’m doing. If you’re trying to forge your own path and become badass, I’ve got you covered.

My coaching is going to push you to the next level. Seriously.

What is it that you want?

  • Passionate work
  • A thriving business
  • More freedom
  • Total clarity
  • A solid game plan to improve your life

You name a problem and we will tackle it.

Lives have already been changed and I’ll let the results speak for themselves.

I am now offering introductory two-hour coaching calls for free.

I’m doing this for two reasons…

1) To serve

2) To see if we’re a good fit for one another.

There’s no catch and there’s no restrictions. Fill out the contact form when you’re ready.

What Else To Expect?

More hard truth and vulnerability is the aim.

I’m tired of reading regurgitated list posts and quick tips. I want this content to be even more raw. I want to talk about what no one else is talking about.

Let’s go beyond inspiration and embody the tagline: Real Action. Real Growth. Real Life.

I’m going to ditch the rigidity of my posting schedule as well.

I’m not going to post because it’s Monday and that’s what bloggers do. I’m going to publish something because it’s going to blow your mind.

A Message To The Preppers

For all of those people who fear starting a business because they haven’t figured it all out, let this post be the fuel to your fire. It takes a shit load of time to figure out exactly what you want to do.

You will naturally evolve in and out of business models, relationships, and ways of thinking.

Roll with it and start before your ready.


Photo Cred: spunkinator

Forge Your Own Path
Get a FREE copy of Becoming Badass: The Guide To Slow Growth & Wild Success
We hate spam just as much as you


  1. “Doing” is always going to be the path to figuring life out. I’ve learned that through the interviews for my book, and have since seen it come up over and over again. No matter how many times we try to read, write, learn, and talk about what we want from life, we really can’t figure it out without doing something and seeing if we like it.

    Sounds like you’ve got some awesome plans in the works. I never thought of doing calls with with people, but I like the idea. Good luck with everything.

    • Kevin Cole /

      Absolutely Ryan. You would definitely know from interviewing so many people pursuing passionate work.

      Great to have your perspective on this and thanks for the encouragement!

  2. I’m excited for the podcast buddy! I hit the gym for about 1.5 hours a day, so I’m forever on the hunt for some great listening material to make that time more productive :)

  3. Kevin,

    I am a big fan of goals and plans. But I agree. Action is always the most important thing around.

    Mistakes can, and will, happen no matter how much prep you put into things. Getting out there and doing is the best teacher, you can refine, narrow and adjust your plans as you go.

    Good luck with the podcast!


    • Kevin Cole /

      Couldn’t have said it better myself man :)

      Thanks for the words of encouragement!

  4. +1 listener to your future world-changing podcast right here!

  5. Amen to the part about not writing boring list posts. I have toyed with the idea of ‘selling out’ and filling my blog with these posts because they do drive traffic, but what’s the point?

    These blogs and posts are everywhere and it’s kinda boring writing these all the time. I want to write about stuff that either fills me with passion or stuff that I don’t usually see online. The odd generic list post is fine every now and then but.. brr I couldn’t do it every week.

    I commend you for going down this route. The journey may be longer but the satisfaction is immediate.

    • Jaime you’re the man. You should upload more guitar videos. The amount of skill and work you’ve put into that is a credibility factor IMO.

      And I agree with you. I never go by what’s trendy when writing posts. I value my own voice way too much.

    • Kevin Cole /

      I’ve been blogging for 16 months and I can genuinely say you write some of the most original content on the internet. You’re offering fresh perspectives and that’s not easy to come by.

      We will change the game when it comes to content creation man :)

      • Was that for me? Cause my heart stopped for a second.

        • Kevin Cole /

          It was intended for Jamie but I have started digging into your content as well and love what you are doing.

          You’re also changing the game when it comes to content creation!

          • We’re ALL changing the game when it comes to content creation! :p

            Seriously though, thanks for that compliment. I know a lot of my posts aren’t as easily digested as other blogs but, like you, I write what I want, not what I think everyone else wants.

            Sebastian – your opinions are crazy man – keep it up!

  6. YES to that times 88,000. Start before you are ready. It is a common excuse that one is unprepared for action and so it is never taken. Successful people are great at figuring out things on the fly, they improvise and continue to work hard. You got it, man.

  7. Hi Kevin,

    Inspiring, indeed!

    I loved what you wrote about starting a business. As you said, it is hard work. However, the skills one will develop in the process are priceless.

    Thank you.

    • Kevin Cole /

      Definitely Hiten. If anyone wants to learn how to start a business, they should start a business. There is no substitute.

  8. I love to hear this, Kevin. It is not always highs, highs, highs, but it is so worth it.

    I’m tired of reading regurgitated list posts and quick tips. <- That line is top notch. I like hearing authentic content and don't like feeling that people are searching the Internet for the hot topics and writing like everyone else. Great for you for pointing this out!

    • Kevin Cole /

      Hey Tammy, people definitely need to hear both sides of the journey. It’s not all sunshine and rainbows, but like you said it’s totally worth it.

      What you and CJ are doing at Hoombah is exactly what I love content-wise. Personal stories and lessons learned delivered in a fun and unique way.

      As I said to Jamie above, we are going to change the game when it comes to content creation. :)

  9. Oh bro, you absolutely nailed it in regards to the enthusiasm comment.

    It’s amazing how much we can peak and then flat line, such a roller coaster of a ride in seeking a life out of the traditional.

    While it’s definitely harder and more taxing mentally the rewards do speak for themselves!

    I look forward to your future content Kevin and progress of your business!

    Best of luck mate!

    • Kevin Cole /

      Enthusiasm and inspiration are two very similar words and both are finite. The real money maker is will power and persistence.

      But with all that being said, when you consistently run out of enthusiasm it’s definitely time to reflect and figure out what you need to fix.

      Thanks for the encouragement man.

  10. So much introspection! Freaking love this and you’re going to enjoy the journey. You’re definitely experimenting a lot more than most people and a HELL of a lot more than I am.

    Keep on motivating with awesomeness!

  11. I doubt there is one business owner out there that started a business with one intention and came out the other side with that exact plan realised.

    You’re a living example of the evolutionary process in business and I’m more than happy you’re posting on the progress you’re making.

    Keep up the meandering until you find ‘it’ ! (there’s perhaps more than one)

    • Kevin Cole /

      First off, meandering is an awesome word :)

      Second off, thank you for the encouragement. You make a really good point about business owners coming out on the other end with a result that’s totally different from their original plan.

  12. What you said here was key – “My work continues to evolve as I evolve.”

    It’s simply impossible to grow anything in your life without becoming someone larger yourself. It’s exactly what the late and great Jim Rohn spoke about in his seminars.

    It’s not the goal that’s significant, but the person you become along the way to achieving it.

    You’re well on your way bro. Keep going!

    • Kevin Cole /

      “It’s not the goal that’s significant, but the person you become along the way to achieving it.” That’s beautiful man.

      Through all of this progression, it’s not about building up a million dollar business, it’s about growing and becoming a better version of yourself.

      Really loved how you framed this. Thanks for the insight brother.

  13. Kevin, it’s your business and you’re going to be spending all of your time doing it. Might as well make it as enjoyable as possible and do it on your own terms. It won’t feel like work!

    I’ve gotten out of most jobs when I started to dread Mondays – that’s now a way i can measure if I’m into the job or not. Love the current work I’m doing but most importantly, love the lifestyle it offers.

    • Kevin Cole /

      That’s an awesome measurement of happiness Vishnu. When that dissatisfaction hits it’s definitely time to take a step back and see what’s going on.

      The lifestyle is what it’s all about brother. :)

  14. Way to go! Keep heading to where you want to go. Isn’t that what life is all about? That’s my opinion anyway. I just keep heading to those things that bring my life satisfaction and happiness. I love your experimenting spirit – think of yourself as a pioneer of the blogging world because that’s what you are. Be proud of that.

    • Kevin Cole /

      Thanks for the support dude.

      Definitely trying to change the way personal development is consumed.

      Happy to be a small part of a big group of awesome people like yourself who are also pioneering this industry.

  15. Too much preparation ends up in ‘analysis paralysis’ with no output at all. I like your attitude to outgrow the birth pangs and throw yourself into the water like ducklings never having to practice swimming but learning it in the water itself! Of course, realistically you need some preparation but somewhere along the way, you just have to set yourself a deadline and go!

    • Kevin Cole /

      The ducklings analogy is awesome. That’s definitely on point.

      Like you said, preparation is okay. But after awhile it becomes another form of procrastination and you just have to move forward.

      Thanks for sharing your thoughts man!

  16. Action always helps us move toward success. It’s been great to see that you have just started taking action and now that you have been in the game a while (and have done a lot of different things) you’re becoming more and more specific. It’s how it should be done. Great post bro!

    • Kevin Cole /

      Couldn’t agree more man. Action really is the only way to go further down the rabbit hole.

  17. Love this post. The urgency about just getting out there and doing it, is what really gets me. It’s something I’ve only recently learned and am continuing to learn. Some things you just don’t grow into until you get in the driver’s seat and start the engine. No one ever learned to drive by reading a book, after all.

    • Kevin Cole /

      Exactly man. Your analogy to driving is spot on. You only learn to do anything by doing it whether that’s entrepreneurship, fitness, or driving.

      Really great point man. Thanks for commenting.

  18. Vanessa /

    I’m such a dive in head first, kind of person. I love the unknown, uncertainty excites me and the blood, sweat and tears along the way keep me interested and challenged. It’s great that you’re pursing happiness because that’s ultimately our goal, right? Keep doing what excites you. It’s hard, but awesomely worth it.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>